c
a
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Customer
Analytics for
Retail
Marketers

NYC
October 4
2017

Request An Invite

CARMA is an invite-only, one-day summit designed for retail marketing leaders seeking a more data-driven approach to customer communications.

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2017 Participants

  • 1800flowers.com
  • Alexis Bitar
  • Ann Inc.
  • Anthropologie
  • Ascena
  • Bally
  • Barnes & Noble
  • Beyond Yoga
  • BIGNAME Commerce
  • Bobbi Brown
  • Bonobos
  • Burberry
  • Chameleon Collective
  • Civis Analytics
  • Dermstore
  • Dick's Sporting Goods
  • Donald J Pliner
  • Dressbarn
  • Dynamic Yield
  • Eileen Fisher
  • Elizabeth Arden
  • Eloquii
  • Email Aptitude
  • Estee Lauder
  • Extole
  • Fendi
  • Fleet Feet Sports
  • Fresh
  • FreshDirect
  • Fullbeauty
  • Golf Town
  • Groupon
  • Henri Bendel
  • Herrschners
  • Heyday
  • Hudson's Bay
  • Hugo Boss
  • Jack Rogers
  • J.Crew
  • Kate Spade
  • Kwontified
  • L'Occitane
  • L'Oreal
  • Lamps Plus
  • Lenati
  • Loft
  • Lou & Grey
  • Lucky Brand
  • MAC
  • Mack Weldon
  • Marc Jacobs
  • McKinsey
  • Milly
  • MM.LaFleur
  • Mr Porter
  • Natori
  • Nine West
  • One Kings Lane
  • Oracle + Bronto
  • Ouidad
  • PacSun
  • PebblePost
  • Ralph Lauren
  • Rituals
  • Rocky Brands
  • Saks Fifth Avenue
  • Scotch & Soda
  • Seatgeek
  • Shaw + Scott
  • Shiseido
  • Shopbop
  • Solstice
  • Stitchfix
  • Tarte
  • The Kooples
  • Theory
  • Tictail
  • Tiffany & Co
  • Tory Burch
  • Turn5 Inc.
  • Uniqlo
  • Vida Shoes
  • Vitamin Shoppe
  • Warby Parker
  • WorldPantry

Conference Fee*

$0

*complimentary in 2017

Vibe

  • Tactics 40%
  • Segmentation 23%
  • Analytics 31%
  • Ellen 6%

About Carma

We created CARMA with one thing in mind: today’s marketer.

Nearly every marketer we meet faces the same challenges: they're eager to leverage customer data to grow their business, but are overwhelmed by the task of navigating a world of disparate data sources, disconnected tools, fleeting buzzwords, and conflicting team priorities. We developed CARMA as a forum for marketing leaders to connect and candidly share strategies and tactics for navigating this complex new era of retail.

Today, we're joined by some of retail's sharpest minds and most influential brands. You’ll learn about new ways to extract value from data, balancing the roles of data and judgment, and transitioning into an insights-driven organization.

We’re incredibly excited to be hosting and connecting some of the world’s sharpest marketers in the spirit of building better customer relationships and experiences with data.

Hope to see you there.

-Team Custora

2017 FEATURED SPEAKERS

CEO

VP of Marketing

Director of Digital Marketing

VP of Marketing

Senior Director of E-commerce

Senior Director of Digital Marketing

Associate Principal of Retail Insights & Analytics

CTO

Agenda

Breakfast & Registration

A Glimpse Into the Future of Marketing

Corey Pierson, CEO & Co-Founder, Custora

Connecting the Nerds and the Experts: The Role of Expertise and Judgment in a Data-Driven World

Dan Wagner, CEO, Civis Analytics

BREAK

The Jordan Elkind Show

John Hnanicek, CTO, Vitamin Shoppe
Michael Krueger, VP of Marketing, One Kings Lane

I am Not a Robot! Effective Segmentation Strategies for Humans

Stephanie Urban, Director of Digital Marketing, Tarte Cosmetics
Greg Zakowicz, Sr. Commerce Marketing Analyst, Oracle + Bronto

The Step by Step Guide to Becoming a Customer-Centric Organization

Kelly Goldston, VP of Marketing, Eloquii

Lunch

The Custora Winner's Circle

Waking the Sleeping Beauty of the Jewelry Industry

Liana Thompson, Sr. Director of E-commerce, Tiffany & Co

Data-Driven Growth Strategies at Calendars.com

Marcia Oakes, Sr. Director of Digital Marketing, Calendars.com

Transforming Retail Through Analytics: What it Will Take

Kate Whittington, Sr. Expert of Retail Insights & Analytics, McKinsey

Break

The Thought Leader Dating Game

Liad Agmon, CEO, Dynamic Yield
Adam Soloman, Chief Product Officer, PebblePost
Matt Roche, CEO, Extole
Forest Bronzan, CEO & Co-Founder, Email Aptitude

Thriving in the Age of Amazon: Bridging the Knowledge Gap

Elaine Kwon, Founder & Partner, Kwontified

Fireside Chat

Corey Pierson, CEO & Co-Founder, Custora
Tom Ebling, former CEO, Demandware

After Party

Located at Freemans on the Lower East Side

SPONSORS

Things Uttered About CARMA 2016...

Want you to know that that was the best conference I've ever been to - seriously! The caliber of speakers and attendees was marvelous and every talk was informative and interesting. Really a wonderful event, thank you so very much for including me!
CARMA was such a rare opportunity. I don’t usually get to interact with others who work in CRM. The assigned seating at lunch was a nice way to meet to some new people.
The sessions are teaching me so much and I didn’t feel like I was sitting in one big sales pitch — even though you guys are obviously trying to sell your product. :)
Such a great conference. I’m bummed I wasn’t given approval to speak.
Really enjoyed the conference. Would prefer not to have assigned seating at lunch.
Thank you for being so warm and welcoming. I had a great time and learned a lot. Hopefully, CARMA becomes a yearly event!

Venue

The Crosby Hotel The Crosby Sculpture Garden

Crosby Street Hotel
79 Crosby St,
New York, NY
10012

Nearby Accommodations

The Nolitan Hotel
30 Kenmare St,
New York, NY
10012

The Solita Soho Hotel
159 Grand St,
New York, NY
10013

SIXTY SoHo Hotel
60 Thompson St,
New York, NY
10012

Hampton Inn Manhattan
54 Watts Street,
New York, NY
10013